If you want some more information about using Google Adwords and/or Adsense, here are some videos I found at Youtube.
Google has a whole series of tutorials there for Google AdWords, so check 'em out.
Showing posts with label Google adsense. Show all posts
Showing posts with label Google adsense. Show all posts
Saturday, July 25, 2009
Friday, July 24, 2009
Should you use Google AdWords?
Google has two advertising programs, Adwords and Adsense. The one feeds the other.
Google Adwords is used by those people who have something to sell. They write up an ad, of about 15 words, and choose a lot of keywords. Whenever someone conducts a search using their keywords, their ad will show up on the Search Results page. If someone clicks on that ad, they are brought to that person's website, where about 1 % of them will end up buying something. (A 3% conversion rate is the ideal, most websites have a 1% conversion rate.)
The keywords the person selects cost money. From 5 cents to 10 cents, 50 cents to a dollar. Because of this, AdWords should only be used by those people who are selling big ticket items on their site.
(I made an expensive mistake in this regard, many years ago. I had just started a science fiction website, and though I could increase my chances of getting into the search engines quickly by using Adwords to drive readership there. My only income stream on the site was Adsense and Amazon.com.
No matter how hard I tried choosing my keywords, I could never get the cost-per-click to go below ten cents, and frequently it was considerably higher than that. After three days I'd accumulated a $30 bill. But the people who went to the site would click on *one* ad themselves, for which I'd earn a whole penny! And although lots of people would check out Amazon.com, not a one bought anything.
So I canceled my campaign and just worked at building the website the straightforward way, by adding content on a regular basis, and establishing a presence in various newsgroups where I displayed my knowledge of science fiction in all its media forms, and used my website URL in my signature block.
After a couple of months, it was like *snap." Overnight the visitors came, the clicks on the Google ads came, and I was getting several small payments a day which over the course of the month added up. And although Amazon was always disappointing , Christmas time is always very good.
However, if you're selling a big-ticket item, something that will earn you $20 or more should someone purchase it, then using Google Adwords to drive people to your site can be a good thing.
You would not use Google Adwords to try to drive someone to your blog! That will occur naturally, after you've had the blog for a month or so, and have 30 entries chock full of text that someone is going to search for, eventually!
Google Adwords is used by those people who have something to sell. They write up an ad, of about 15 words, and choose a lot of keywords. Whenever someone conducts a search using their keywords, their ad will show up on the Search Results page. If someone clicks on that ad, they are brought to that person's website, where about 1 % of them will end up buying something. (A 3% conversion rate is the ideal, most websites have a 1% conversion rate.)
The keywords the person selects cost money. From 5 cents to 10 cents, 50 cents to a dollar. Because of this, AdWords should only be used by those people who are selling big ticket items on their site.
(I made an expensive mistake in this regard, many years ago. I had just started a science fiction website, and though I could increase my chances of getting into the search engines quickly by using Adwords to drive readership there. My only income stream on the site was Adsense and Amazon.com.
No matter how hard I tried choosing my keywords, I could never get the cost-per-click to go below ten cents, and frequently it was considerably higher than that. After three days I'd accumulated a $30 bill. But the people who went to the site would click on *one* ad themselves, for which I'd earn a whole penny! And although lots of people would check out Amazon.com, not a one bought anything.
So I canceled my campaign and just worked at building the website the straightforward way, by adding content on a regular basis, and establishing a presence in various newsgroups where I displayed my knowledge of science fiction in all its media forms, and used my website URL in my signature block.
After a couple of months, it was like *snap." Overnight the visitors came, the clicks on the Google ads came, and I was getting several small payments a day which over the course of the month added up. And although Amazon was always disappointing , Christmas time is always very good.
However, if you're selling a big-ticket item, something that will earn you $20 or more should someone purchase it, then using Google Adwords to drive people to your site can be a good thing.
You would not use Google Adwords to try to drive someone to your blog! That will occur naturally, after you've had the blog for a month or so, and have 30 entries chock full of text that someone is going to search for, eventually!
Using Google Adwords to Find Keywords to put in Your Blog Entries
Your 24-7 HELP DESK:
Many pundits will advise you to search for keywords on a particular topic (which are actually phrases), and then use the most popular of those keywords three times in a 300-word block of text, regardless of whether or not the phrase actually makes grammatical sense.
For example, what are the most popular search phrases for "Making money by blogging"?
Go to:
https://adwords.google.com/select/KeywordToolExternal
and input "making money by blogging." Aftr entering a Captcha to prove you're a real person, hit enter, and wait for the results. (This webpage is provided by Google AdWords to help people choose keywords for their ads.)
Looking through dozens of phrases, I find that the word "blogging" had over 550,000 searches in June. "Blogs" 6,120,000. "Online work" 301,000. "How to blog" 165,000. And the piece de resistance, "blogger", 4,090,00.
Now, all of those phrases/words are ones that would legitimately come up in any blog entry about "how to make money by blogging." You just write your entry naturally, and it will all fall into place. That's the way it is with most blogging - or even websites - where you're trying to attract visitors. Just write naturally, and the hits will come.
Now, since The Miniscule Guide to Everything is a brand new blog, created in order to serve the clientele of The Miniscule Guides, I don't expect it to be indexed in the search engines for another week or even two. This doesn't worry me. I have announced this blog in a couple of my other blogs, and I'll be using its URL as my signature when I go to the message boards in a few more days and establish a presence on various newsgroups.
I expect the keywords I've listed above to generate hits for me for months and years to come, once that indexing takes place.
One thing I want to emphasize to all people looking to make money online is to have realistic expectations. The economy is bad, and lots of people want to do exactly what you're doing, so you're going to have competition. Be patient. Provide quality content. Everything else will come from that.
Many pundits will advise you to search for keywords on a particular topic (which are actually phrases), and then use the most popular of those keywords three times in a 300-word block of text, regardless of whether or not the phrase actually makes grammatical sense.
For example, what are the most popular search phrases for "Making money by blogging"?
Go to:
https://adwords.google.com/select/KeywordToolExternal
and input "making money by blogging." Aftr entering a Captcha to prove you're a real person, hit enter, and wait for the results. (This webpage is provided by Google AdWords to help people choose keywords for their ads.)
Looking through dozens of phrases, I find that the word "blogging" had over 550,000 searches in June. "Blogs" 6,120,000. "Online work" 301,000. "How to blog" 165,000. And the piece de resistance, "blogger", 4,090,00.
Now, all of those phrases/words are ones that would legitimately come up in any blog entry about "how to make money by blogging." You just write your entry naturally, and it will all fall into place. That's the way it is with most blogging - or even websites - where you're trying to attract visitors. Just write naturally, and the hits will come.
Now, since The Miniscule Guide to Everything is a brand new blog, created in order to serve the clientele of The Miniscule Guides, I don't expect it to be indexed in the search engines for another week or even two. This doesn't worry me. I have announced this blog in a couple of my other blogs, and I'll be using its URL as my signature when I go to the message boards in a few more days and establish a presence on various newsgroups.
I expect the keywords I've listed above to generate hits for me for months and years to come, once that indexing takes place.
One thing I want to emphasize to all people looking to make money online is to have realistic expectations. The economy is bad, and lots of people want to do exactly what you're doing, so you're going to have competition. Be patient. Provide quality content. Everything else will come from that.
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